Tri-Con Day 2

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Sorry this took so long – life got in the way. It has a pesky way of doing that, no?

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Day two of Tri Con and all is well. I have had the chance to talk with some amazing people during the past 24 hours. There are some great personalities attending this con. There are also some gorgeous cosplayers wandering the event. Yesterday I recognized Sam and Castiel from Supernatural, Irene Adler from Sherlock Belle, Tinkerbell and a plethora of other Disney princesses,  Judge Dredd and Peter Pan. Today has seen Captain America, Harley Quinn, Deadpool, and the 11th Doctor. Again, these are only the ones I recognized.

That aside, I got to mingle with the crowds, talk to my fellow geeks and do some serious networking! I actually got to chat with a few cohorts about social media and will be following up with a few in the near future.

I am loving going to these events and will continue as often as I can.

I don’t want kids

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I don't see these as a part of my life.

I don’t see these as a part of my life.

As a woman in my late 20s I have noticed a trend among my friends; all of them seem to be getting married, having children or both. To them I send my deepest, heartfelt congratulations.

I also remind them, when it inevitably comes up, that I do not plan on having my own children.

Don’t get me wrong, I adore kids. These little people are just beginning their journey into the world and I can’t help but be completely besotted with the constant wonder and fascination they express. I have many small children in my life and I love every last one of them.

BUT …

when someone puts a baby in my hands then asks me when I plan on having my own, I get uncomfortable.

I cannot remember a time when I actively wanted my own children. There are times when I was less adverse to the idea, definitely, but as a whole, child rearing has never been a part of my life plan. I have a lot of ambitions in my life as does my husband. In all honestly, some of those ambitions are fairly selfish. We both want to be successful at our chosen careers (his: music, mine:writing) and after talking about our wants at length decided that children were most likely not on our radar. This was and is not a fly-by-night decision – It is a deeply personal decision that was made by two adults planning their futures.

So when you tell me I will change my mind, I find it very insulting.

Honestly, it is one of the worst things you can say to a person who isn’t planning on having children. There are a multitude of reasons why someone may not see kids in their future and really, it is no one’s business.

Don’t tell me I would be a fantastic parent – Yes, I am good with children. As I said before, I love kids. I spent my entire youth babysitting for family friends as well as my three younger cousins. I changed diapers, helped potty train, dealt with runny noses and was kept up during the night with sore tummies. I struggled through homework, I got them off to school in the morning. I cooked, cleaned and tucked them in. I did this part time and that was more than enough for me. I truly believe that yes, if placed in the situation, I would be a brilliant parent. The fact is, though, I don’t want to be a parent.

Don’t tell me I am missing out. First off, I don’t feel that I am. I don’t have to find a sitter if I want to go out for a drink on Friday night. I don’t have to worry about extra mouths to feed. I don’t have to worry about being woken at 3 a.m. over monsters under the bed. I can buy pretty ornaments and leave them out without worrying about them being broken by curious hands. I don’t have to baby-proof my house. Leaving the house isn’t a logistical nightmare of toys, nappies and bottles. I don’t feel I am missing out because these are not my priorities. If they are yours, that’s wonderful. I will help you pack the diaper bag, but it does not have a place in my day-to-day life.

Don’t tell me I will change my mind. I know my mind and I know my own goals in life. I honestly don’t see myself suddenly wanting to have kids after 29 years of not, but if I do change my mind, it is the business of myself and my husband, no one else.

don’t tell me I don’t understand. I know I don’t understand. I am fine with that. The fact is that I don’t want to understand.

Every child needs a slightly eccentric, cool aunt and I am more than happy to fit that bill. I look forward to the day that my brother has kids with his partner (if they so choose). I will love that child to bits. I adore spending time with my friends’ children and playing make-believe. I spin stories out of thin air that leave them in giggles. I write them tales where they get to be the main characters. I will be friend, confidante and family, whether biological or not. I will go home to my cats and visit again soon.

Let me be this person. I don’t tell you why you shouldn’t have kids, so please don’t tell me why I should.

AI

A Dalhousie story – Don’t write something you wouldn’t want your grandmother to read

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Like many newsies and feminists alike,  I have been following the story surrounding the Dentistry school at Dalhousie University in Halifax. Amidst a time of Canadian sex scandals and rape culture awareness these men chose to be sexist, misogynistic and downright rude regarding their female colleagues. From a personal standpoint, I find  their choices to be awful and am glad to see that these men have been suspended. Their wild lack of professionalism should earn them nothing less.

That being said, this post is not about the punishments awarded to these men.

I plan to discuss the fact that this group of people chose to use social media as a place to share these thoughts.

When I was a teenager, I was told, quite emphatically, never to put into writing something you wouldn’t want your grandmother to read. I cannot remember who gave me this piece of advice, but I owe them a lot of thanks. As social media has expanded it is much easier for unwanted text comments to gain public scrutiny. As I have both of my grandmothers as Facebook friends, my mother following my Facebook, Twitter as well as all the other social media accounts I manage and many other family members able to access everything I say and do online, I tend to choose my words wisely. I try not to swear too much, substituting “effing” for more crass wording and generally keeping my profile clean of overwhelming smut.

These men ignored this protocol so spectacularly it makes my head spin. What these men did can be loosely classified as “hate speech” as defined by Random House Dictionary (speech that attacks, threatens, or insults a person or group on the basis of national origin, ethnicity, color, religion, gender, gender identity, sexual orientation, or disability). moreover, now they have left written proof. As we all know, Facebook owns everything we put on their site and almost nothing is ever truly deleted. These awful statements made about their once and future colleagues can and will come back to haunt them.

I have always loved the old tattoo adage, think before you ink. the same principle applies to writing. We have all made off-colour jokes in our time – most of us are smart enough not to put it in writing.

AI

Traveling with cats

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2014-12-28 14.46.36So my husband and I have two darling cats and every year they make the grand trip 2.5 hours to my parents house for Christmas. The old girl has done this two times before but the kitten is new to the trip. We are currently about 1/3 of the way there and have already learned some important life lessons.

– Bringing two cats does not make it easier. The cats will not keep each other company. They do not comfort one another. At all.
– Covering the cat carrier only makes the young one more agitated. Agitated cats yowl  continually.
– If there is a place you do not want your cat,  it will gravitate there like debris caught in the pull of a black hole.
– You can’t drown out the cats by turning up the music. They take this as a challenge.
– Eventually,  if your cat will give up. Don’t expect this to be calming for you or the cat. The cat may go completely limp and you may have to take a moment to make sure your feline hasn’t shaken this mortal coil.
– A cat, when stressed,  sheds a lot. If the older one isn’t bald by the time we reach our destination it will be a miracle.

I am sure there is still much to learn from the fur babies currently having a staring contest in the back seat. The elder isn’t in a carrier and seems to be mocking the younger in her tiny plastic prison.

I shall continue to watch how this little social hierarchy works out. Merry Christmas and Happy holidays.

AI

Contract Social Media – Becoming an Authoritative Voice in an Unknown Land

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Writing It’s a brave new world, my friends.

Since Nov. 8, 2014, I have been providing social media services (mostly Twitter and blog content) for Hogg Mechanical, a company  based in Kitchener, Ont. When I began this contract I wrote a post on this blog about my fear and how it kept me motivated. After two weeks of hard work and a lot of research I finally feel like I have a better idea of what I need to do to create effective content. I have received positive feedback from the company and am having a meeting to discuss a more aggressive approach to their social media campaign. I would say these are all very good signs that I am doing what is expected of me or more.

There is one hitch, though: I still know very little about HVAC as a trade.

This was the basis of my fear when I took over the social media contract; I was worried that my writing would show lack of knowledge. I was tweeting and blogging for a company with over 130 years of experience – I had to sound like I knew my stuff. Knowing this, I started researching. Over the past two weeks I have learned more about this trade than I ever expected in a lifetime. I read, I searched infographics, I went to the library, I Googled every little thing. I checked and double checked my information. It was stressful as sin but it worked. I was able to produce meaningful content with an air of familiarity that I didn’t quite yet feel.

The next thing I did was relied on my social media know-how. I know people react more to funny tweets than serious. I know a picture of a puppy in a parka will get more retweets than plain text. I know that people like bright infographics and links to interesting videos. Sifting through the junk can be a trial but it is so rewarding once you find that perfect piece of media.

I started interacting, asking questions on the twitter feed and on Facebook. I inquired what people wanted to know more about. Crowdsourcing gave me at least a month worth of blog topics.

Relying on your skills is wildly important. Research can’t be topped when it comes to the hard facts and as always, remember that social media is exactly that – social. Question your audience so you can give them what they want.

It has been a crazy couple weeks but I wouldn’t trade them for anything. I am writing with passion and confidence while learning about something I never would otherwise.

I would love to hear your stories about new contract jitters! Leave a comment or reach out to me on Twitter (@idlehands85) and share your experiences!

AI

Stress and Delight – the hopes and fears of starting a new contract

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Hello all,

This week has been a good one for me, freelance-wise. Due to an impressive portfolio and a glowing review I managed to land a social media contract with a local HVAC company. I was (and still am) ecstatic about the new opportunity, but I am also absolutely terrified.

See, this is the problem faced by many freelance writers…

I know nothing about the HVAC industry. I know that when I turn on my air conditioning unit my home gets colder and that when the furnace kicks in things heat up. The intricacies of the industry are still a mystery. Needless to say my last few days have been crammed with large amounts of research. I will tell you now it is a lot to take in.

I am not complaining. One of my old professors once told me that the great thing about journalism is that you get to become an authoritative voice in something new every day. It is one of the things that drew me to journalism in the first place – no two days are ever the same. Picking up this contract is no different. Yes, I will be writing about heating and cooling systems regularly but there is no way I will be able to learn everything about an industry that has been around since the industrial revolution in such a short time. I will have to learn continually, do my research and keep up with developments in the trade. I am fortunate (and odd) enough to enjoy research so that is not a big issue for me.

I started by looking at trade magazines to give me an impression of the business, but since I am helping manage the social media aspect of the company I have been using a lot of social media to learn more. I have to figure out what will be effective and what won’t, media-wise. Always learn from those who came before!

The three main resources I have been using are:

Twitter – If your contract holder is using twitter, this is one of the best places to start. Search for similar companies, equipment companies and other groups that hold stock in the industry. See what is being tweeted about, what is being retweeted and what kind of hashtags are being used regularly. Figuring out the best way to tailor your tweets will give you an automatic leg-up.

Blogs – These are a fount of information. They make great links (especially if they’re by notable names or companies that your contract holder is associated with) and can teach you more about your contract holder’s industry. Even competitor’s blogs can give you useful information – just make sure you aren’t linking competitors when you are tweeting or adding Facebook posts.

Pinterest – I was actually floored by how much this site helped me. I typed HVAC into the search bar expecting nothing more than a few infographics to pop up in the results. I was so wrong! I was greeted with links to infographics, blogs, energy companies – you name it, it was there. I am still sifting through the information and probably will be for a long time.

There is endless information out there. This contract is a great opportunity for me and damned if I am going to let something as trivial as lack of knowledge slow me down!

Don’t let it slow you down, either.

AI

In the age of spin doctors – the art of PR in the Jian Ghomeshi scandal

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Strike first, strike fast and strike the heart.

This seems to be the tactic taken by the Ghomeshi PR team regarding allegations of abuse against the former Q host.

I have been watching this situation unfold since the get-go and anticipated the wild path this story has taken. From the moment I saw the CBC bulletin show up on my Twitter feed I knew we were in for a wild ride; Ghomeshi’s public statement on his Facebook page created a solid groundwork and the court of public opinion took off running.

See, this scandal meets the trifecta: a loveable public figure, wild allegations and sex; moreover, a largely taboo sexual practice.

After my knee-jerk reaction of “how could they fire him for something that has yet to be proven?” I started to think about everything I had read; not just the statement by Ghomeshi but all of the articles that had popped up near-simultaneously on the internet. I reread a few of the articles wondering what was pulling at the back of my mind, making me want to investigate further – then it hit me – The recurring mention of a public relations firm.

After taking a cursory look into the company (Navigator), I found out that their specialty is crisis management and “image recovery.” The to following text was taken from their website:

Issues Management, Crisis Response and Reputation Recovery

Corporations and individuals sometimes find themselves on the wrong side of public opinion. We quickly pull together the right team to manage issues before they escalate into major crises. But when disaster strikes, our clients depend on our custom-built communications plans to minimize reputational damage. We formulate crisp messaging, handle media inquiries and provide media training. Once the crisis has passed, we develop strategies to quickly rebuild and recover.

Activation and Persuasion Campaigns

We help clients deliver on stakeholders’ expectations through participatory, transparent campaigns that track shifting opinion, drive engagement and change behaviour. A variety of qualitative and quantitative research approaches support the development of appropriate hypotheses and nuanced strategies to create a critical mass of public support.

These guys are good. They have helped former Prime Minister Brian Mulroney (re: the Airbus Affair) and former TTC commissioner Adam Giambrone (re: 2010 sex scandal). It is heavily speculated that they helped navigate Maple Leaf through the Listeriosis outbreak of 2008. they have been contracted by Bell Media, Rogers and Labatt just to name a few. They work hard and they get results.

I revisited the 1,500+ word statement by Ghomeshi and realized what I was actually reading – I was reading a carefully crafted, painstakingly precise work of art made to victimize the man, demonize the women, create context and take advantage of lack-of knowledge.

I am not saying that what Ghomeshi wrote was true or false. What I am saying is that he put his story in the hands of professional spin doctors and watched the world shake their fists in rage at the CBC while patting him on the back and telling him it would be alright.

First, Ghomeshi got ahead of the media curve by presenting the “facts.” The intent was simple: make sure everyone hears your side of the truth before anyone else can get a word in edgewise. People are likely to believe what they hear first, especially when it comes from the accused and deals with facts that most people would try to keep very private. I believe that’s why Ghomeshi went into as much detail as he did regarding his personal kink. He crafted the statement to make it sound as if a jilted ex was out for revenge instead of anything he may have done wrong.

This idea leads into my second point; the demonization of the women implicated in this scandal. There has been a lot of talk in the media over the past few years about rape culture and victim blaming (for more information visit slutwalktoronto.com). There are hundreds of reasons that women choose not to press charges but that does not mean their allegations are any less true. Ghomeshi has already proven through his $55 million lawsuit that he is more than willing to use the legal system to his advantage. This further intimidates these women into anonymity, making it harder for us to side with them. On one side of the fence we have a friendly and recognizable face and on the other we have seven masks (plus one courageous actress) screaming assault. Who are you more likely to believe? By keeping these women hiding in the shadows Ghomeshi is helping to further the idea that these women are just trying to ruin him. People like to believe that others will automatically press charges if something illegal happened – no charges equals no real wrongdoing in many facets of the pubic eye.

Context is also a huge thing. He made his kink relatable by pulling in pop culture references, calling it “Fifty Shades of Grey light.” Many people bought and read (and enjoyed) that book and by using this analogy he was able to use the story to his advantage. The message in this statement was, very simply, “You liked the book, right? You didn’t think it was bad what Mr. Grey was doing? I am doing less than that, so clearly I can’t be that bad!” And we bought it, hook, line and sinker. He created a scenario in which we might find these things alright or even a bit titillating. He played on our own sexual curiousity.

That leads me into my final observation – the blatant play on the general populous’s lack of knowledge regarding BDSM practices. Many people will take what he says on face value as they have no context (minus Fifty Shades) regarding this sexual kink. Most wouldn’t do any research past the end of Ghomeshi’s statement and would not understand that what these women are alleging goes well beyond anything that would be considered light BDSM and into some practices that are considered highly dangerous and improper by people in the scene (ex. the alleged aggressive choking and hard face hitting). If you are interested in reading some more about BDSM in regards to this case, I suggest PhD student Andrea Zanin’s post, Poor Persecuted Pervert (NSFW!!!). Ghomeshi is relying on the fact that we will be uncomfortable enough with the taboo issue that we will not look further than his post.

I don’t know whether Ghomeshi is innocent or guilty. I don’t know what is fact and what is fiction. I don’t know if we will ever find out the truth.

I do know that his strike fast and hide tactic (since his statement Ghomeshi has kept complete social media silence) was carefully planned, plotted and executed to gain mass support before the other side had a chance to speak. We were duped by a bit of PR genius designed to keep the speculations flying and allow Ghomeshi to slip out of sight until the dust starts to settle.

AI